ADA Policy Statement

Americans With Disability Act Statement

M D Moore Marketing LLC and https://m4digitalmarketing.com Web Accessibility Policy

1. Our Accessibility Statement

At https://m4digitalmarketing.com (M4 Digital Marketing), a property of M D Moore Marketing LLC, (an Ohio entity), we are committed to accessibility. It is our policy to ensure that everyone, including persons with disabilities, has full and equal access to our digital offerings to the best of our abilities.

As a local business, we believe in making our website accessible. We are continually improving the user experience for everyone and applying the relevant accessibility standards with best efforts.

The primary purpose of our website is to provide local businesses (B2B) information about digital marketing and our services. We rely on person-to-person online and in person consultations to determine if our services are appropriate for their business. This can be done by simply scheduling a meeting. It is not done by accessing the content of our website.

Our extensive review of the WAGC Guidelines (A, AA & AAA) clearly show that some of the higher level guidelines are beyond our technical or financial ability to implement due to costs of technology solutions. Our work around is to simply ask any User with ADA defined disabilities that view our website and have any accessibility issues  to use the Contact form here LINK or available in the footer of every page to request clarification or gain access to specific information needed from our Pages/Posts..

Summary of Our Website Accessibility Efforts

  1. Make Sure Our Site Is Keyboard-Friendly
  2. Make Sure Our Page/Post Content Is Easily Accessible
  3. Add Alt Text HTML to All Images
  4.  Choose Our Colors and Contrast Carefully
  5.  Use Headers to Structure & Organize Our Content
  6.  Design Our Forms for Accessibility
  7. Don’t Use Tables for Anything Except Tabular Data
  8. Enable Resizable Text to Extent It Does Not Break Our Site
  9.  Avoid Automatic Media and Navigation
  10.  Create Content with Accessibility in Mind
  11. Utilize Technology to Improve Accessibility Wherever Possible
  12. Provide A Means for Users To Contact Us For Information They May Need Access To

2. Standards We Follow

M4 Digital Marketing strives to meet the following accessibility standards: Web Content Accessibility Guidelines (WCAG) 2.0 A &  AA, and PDF/Universal Accessibility (PDF/UA)  to ensure our digital offerings are making efforts to be ADA Compliant.

While we continue to review accessibility standards many guidelines and regulations are still being formulated by state and federal governments. We are committed to WGAC 2.0 at level A & AA and currently partially conform as some aspects of our website may not yet meet accessibility standards. We continue to undertake self-evaluation and subscribe to resources to continually stay aware of accessibility factors.

3. Measures to Support Accessibility with Site Technology

3.1 Website Content Management System (CMS)

We use WordPress Content Management System (CMS).

WordPress runs on PHP and a MySQL database. Design elements are packaged as “themes”; since content and design are separate.

WordPress Accessibility Coding Standards states that “All new or updated code released in WordPress must conform with the Web Content Accessibility Guidelines 2.0 at level AA.”

You can access WordPress Accessibility information with this Link>>> WORDPRESS 

3.12 Accessibility tools available on our website with WordPress CMS
  • Text can be resized without assistive technology up to 200+ percent without loss of content or functionality. To visually enlarge text for viewing you can select on Pages/Posts by highlighting text to enlarge, next, right Click and select “Pixel Zoomer” to enlarge text for viewing.
  • Where user input is required in a purchase transaction, as in a shopping cart using our Woo Commerce software on our site, users can “review and correct answers before submitting.”
  • Website software, WordPress CMS & Divi Theme, act to make Posts/Pages well formatted with proper HTML such as “opening and closing tags.”
  • Displays the language attributes for the html tag.

3.2 Website Theme Software

Our Website “Theme” software provider is Elegant Themes and their theme used on our website is the Divi Theme. Elegant Themes indicates “We currently have planned a full update and a new feature for Accessibility and hopefully that will address absolutely all the possible things in regard to ADA compliance.”

3.21 Current Divi Theme Accessibility functions
  1. A “Help Link” is provided by simply clicking the “Contact ” Page link in the footer of all Pages/Posts. Spell check is a functionality of our forms (e.g. Contact Page).
  2. Where user input is requested, such as in a Contact form, input errors can be reviewed and corrected before submission (but not after submission).
  3. Use Divi Accessibility Plugin software has been added to include appropriate ARIA,
  4. A mechanism is available to allow the purpose of each link to be identified from link text alone, except where the purpose of the link would be ambiguous to users in general.
  5. Uses labels and HTML for user interface components

3.22 Divi Accessibility Plugin Software

We have added the Divi Accessibility Plugin software to our website that improves theme accessibility in accordance with WCAG 2.0 guidelines and adds appropriate Accessible Rich Internet Applications (ARIA) attributes. The Divi theme developers have indicated they are pursuing updates and new accessibility features for provide comprehensive accessibility compliance.

The following website accessibility functions have been added:

  • Adds appropriate Accessible Rich Internet Applications (ARIA) attributes
  • Improved keyboard navigation in menus
  • Fixes missing & incorrectly assigned labels
  • Makes modules such as Toggle & Accordion focusable and keyboard interactive
  • Adds a visual outline to focusable elements for keyboard only navigation
  • Ability to change keyboard only outline color
  • Fixes Theme incorrectly using screen reader classes
  • Adds skip navigation link optimized for Theme markup
  • Hide icons from screen readers which can affect reading of text
  • Fix duplicate menu IDs
  • Tota11y integration to support accessibility testing audits

4. Steps We Have Taken to Manage Website Accessibility

4,1 Website accessibility measure we take in managing the WAGC 2.0 guidelines on our website

We will endeavor to…

  • Use descriptive alt text for images on our website
  • Make sure our website is navigable without a mouse, by keyboard only
  • Provide captioning on our own original videos.
  • Acknowledge for Users that 3rd party Videos used to support the purpose of content for a given website Page or Post (YouTube, authority websites, etc.) are the responsibility of the creators of those video properties & can’t be edited for captioning by our organization due to copyright restrictions.
  • Acknowledge that while we strive to find 3rd part resources that support the context of our Page or Post, and are captioned, this is not always possible.
  • Provide a text transcript for all video located on the page/post underneath the video as of the date of this policy. Our website Audits will help review website accessibility for content produced prior to the date of this policy and will be modified as much as possible to meet our policy on an ongoing basis.
  • Make every effort to ensure that all text to background color contrast is clearly readable
  • See that PDFs hosted on our site will be reviewed for PDF/UA minimum standards of WGAC 2.0. We will use tools like Adobe or Windows 360 to create PDF’s that appear on our website and check for accessibility as much as possible.
  • Maintain a consistent and predictable layout throughout our website in keeping with the design and purpose of our website. Content is organized in a meaningful sequence and H-Tags are used to provide text HTML code markup. White space characters are created in normal Page/Post text in the WordPress editor by use of space bar and Tab key. We make an effort not to use white space characters to format table or create multiple columns wherever possible.
  • Use links to third party applications & website content that we feel provide quality and authoritative information for our subject matter. It is the responsibility of such third-party references to provide WCAG 2.0 standards on their website. A Link will be shown to all 3rd Party content used in Pages/Posts including attribution.
  • Schema markup is used for basic content using the Yoast SEO software and schema markup for Frequently Asked Questions (FAQ)
  • Take steps when using “graphical symbols or images” and will endeavor to provide a Text explanation in Posts/Pages. We try to make sure information displayed in Page/Posts by color will include a Textual description or explanation. Color cues in forms & Link buttons has a text cue.
  • When using visual presentation of Text or Images of text we endeavor to keep the contrast ratios to guidelines for normal text, large test & graphical objects and user interface components, except for Logos, incidental text/images or where used as pure decoration. If an image of text with lower contrast is deemed “essential to the information being conveyed”, we will endeavor to place readable Text beneath the image/graphic
  • Audio or Video embedded on a Page/Post will have controls for pause, stop or control volume levels separate from overall system levels.
  • Use Pause, Stop or Hide. For any auto-updating information that (1) starts automatically and (2) is presented in parallel with other content, for the user to pause, stop, or hide it or to control the frequency of the update unless the auto-updating is part of an activity where it is essential.
    • We will endeavor to avoid flashing or blinking properties to avoid having timing be an essential part of Page/Post content.
    • Try to make sure there are no time limits to reading the content of Pages/Posts.
  • Implement WAGC & Text Uses and Visuals on Pages/Posts such as:
    • Continue to review out Page/Posts to make sure we are not using any “authentication” requirements as described in WAGC 2.2.5 guideline.
    • Not to use a component that flashes on Pages/Posts.
    • Use organized Heading H-Tags to describe each section of content on Pages/Posts
    • Use appropriate level HTML Title-tags to create Page Titles. Make sure heading H-Tags and any labels clearly describe the topic or purpose on Page/Post content.
    • Utilize a logical tab order through links, form controls, and objects. Also, use “text link” text to provide understanding of action to be taken.
    • Place Key Page links in header navigation bar and add Page Links & text link descriptions to allow navigation to related pages.
    • Provide mandatory information in form fields with text descriptions that identify fields not completed.
  • Information about our location is included in the Footer of all Pages/Posts and in a site map on our website.
  • Improve Page/Post Content Accessibility
    • Try to avoid using advanced reading levels in Pages/Posts. The exception will be when the information is technical in nature and intended for a more advance reader and cannot easily be conveyed at a lower reading level. Note: you can call or email us with questions about the meaning of technical information.
    • Have navigational mechanisms that repeat on Pages/Post be in the same relative order (see the navigation bar in Page/Post header)
    • Avoid changes of content that would change the context. We will endeavor to use “submit type buttons” to initiate a change in context
    • Provide labels or instructions in our Pages/Posts where “user input” is required (e.g. Contact forms)

Beyond our existing remediation measures, we continually review our website to ensure we adhere to best practices in web accessibility.

  5. How we came to incorporate the accessibility measures listed above

As information on website accessibility has been recently published in web design and digital marketing publications and small business periodicals, we became aware of website accessibility improvements needed. We have researched the Web Content Accessibility Guidelines (WCAG 2.0 + 2.1 A & AA Guides) as references.

To ensure our website is accessible, we have taken the following steps:

  • We periodically audit our digital offerings (website, documents, app) on an annual basis or when we become aware of changes in ADA policy or regulations that effect website communications.
  • We invite feedback from all users of our website to improve accessibility. If you find any aspect of our website information, navigation, or accessibility with issues, please context us immediately at (e-mail)

6. State compliance law requirements

We made a good faith effort to uncover any Ohio, Kentucky or Indiana website accessibility regulations for local businesses. We have not yet located any State ADA website compliance regulations or guidance. We intend to monitor for any of these states guidance in this regard and will update our policy as may be required..

7. We Invite feedback.

7.1 Assistance with website Accessibility Support

We strive to continue to improve site accessibility. If an User see areas where a small business like ours can improve please Contact us at (email) or utilize this Link>>> Contact Request

Do you need assistance accessing something on our website?  For support, please email us at mdmoore.marketing@gmail.com

Despite our best efforts to ensure accessibility of our website content, there may be some limitations and we are open to suggestion. We aim to respond to accessibility feedback within 24 hours, and to propose a solution within 10 business days.

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