M4 Service Level Pricing – Digital Marketing
M4 Gold Plan
Local Business Starting Plan
$300/1st mo
Then $225 a month – for 2 mos.
M4 Foundation Blue Plan
Digital Marketing Collaborate
$400/mo
[minimum 6 months]
PLATINUM PLAN
Full Service Digital Marketing
$600/mo
[minimum 6 months]
PLATINUM +PLUS
Additional Services
Refer To Service
Schedule Below
BUSINESS WEBSITE
M4 GOLD > ENTREPRENEURS | CONSULTANTS | SOLE PROPRIETORS
Special program for entrepreneurs, consultants & start-up Sole Proprietors
Service Package:
- Business Website: & Design: Fully SEO & Mobile Optimized website
- Develop personal/business Brand (marketing promotion)*
- Comprehensive Marketing Plan and implementation schedule*
- Create or re-design Social Media Channels to best support your enterprise*
- Content Marketing strategy for website & social media
- Research Site Category Pages (5) & SEO Optimize*
- Google My Business site design and implementation*
- Website Management – ongoing support available
* Requires customer input & collaboration
M4 Business Basic Training Program
Section 1: The Basics of Local Digital Marketing
Section 2: Website & SEO
Section 3: Content Marketing
Section 4: Social Media Marketing
Section 5: Digital Marketing Implementation
M4 Gold Plan Dtails
BUSINESS WEBSITE
Audit Existing Website
Test for Site Speed, mobile optimization, review and recommend changes
Design Customer Website as needed*
Comprehensive Digital Plan
Provide target market research, create customer Persona(s),
Basic Keyword Research for site optimization
Site-wide SEO Optimization
Site on-page SEO, Software for site speed and user experience
Design Site Content Hierarchy for SEO
[Collaborate on Business Core Pages]
Identify Defining Categories for SEO
Create Category Hub Page Matrix, draft and publish Authority pages
Local Business SEO Optimization
Optimize category pages for Local 3-Pack
Content Marketing Strategy
Create site Content Editorial calendar, edit Client drafts
SEO Optimize post images & graphics
Coach & collaborate on converting Pillar Posts into additional Infographics, Hub-articles and Video posts
Video Marketing
Assist customer via coaching & training to create website and social media Videos
Social Media Marketing
[collaborate on Plan creation]
Jointly determine best channels, design & Setup social media sites (or edit)
Set Social Media Editorial Posting schedule & provide training and coaching on implementation
Marketing Campaigns & Promotions
Provide training & coaching on how to create and set-up marketing campaigns for business branding and Lead generation
Participate in weekly and monthly coaching via video tele-conferening
Client & Staff Training and Coaching Program
Clients and their designated staff will have access to the Foundations of Digital Marketing Online Training and Coaching program
Gain the basic knowledge and know-how to utilize their website and social media to grow their business.
Tracking and Analytics
Monthly tracking and analytics reports and teleconference review
*Requires customer input & collaboration
BUSINESS WEBSITE
Audit Existing Website
Test for Site speed and mobile optimization, recommend changes
Create Customer Website (as needed)*
Comprehensive Digital Plan
[collaborate on Plan creation]
Provide target market research, create customer Persona(s)
Advanced Keyword/Niche and Competitor research and complete Marketing Plan
Site-wide SEO Optimization
Site 0n-page SEO Software for speed, functionality and user experience
Implement Local SEO Optimized to include; Schema Mark-up (site indexing) & HTML Coding advanced site speed
Initiate Quality Backlink outreach
Design Site Content Hierarchy
[Collaborate on Business Core Pages]
Identify Defining Categories for SEO
Create Category Hub-Page Matrix, draft and publish Authority pages
Draft & Publish Authority Pages
Research and Create Location Landing Page
Local SEO Optimization
Optimize for Local Google 3-Pack
Google My Business Set-up, Weekly Update & Content Promo, Local Directory Audit (N√ AP) + Add/Setup Directories
Content Marketing Strategy
[collaborate on Plan creation & article posts]
Create Site Content Editorial Calendar
Research/Draft Pillar Posts (per schedule), Create + Edit Drafts, SEO Optimize Posts & Images and Promote Traffic to Content
Convert Pillar Posts into Re-purposed Content including: Infographics, Weekly Customer Video Post (Forum, Brand), Podcasts (if applicable)
GMB Weekly Post (every 7 Days), Create GMB Promotions
Create eBooks-Guides-Reviews & Promote
Video Marketing
Create Brand Video (2 – 5 minutes)
Create & Post Videos to Channel supporting Editorial Calendar. Design and manage YouTube channel and promotions
Social Media Marketing
Determine Best Channels
Design & Setup Channels (or edit), Design Custom FB Video Header
Set Social Media Editorial Posting Schedule, Create Content (per editorial plan), Post Content & Video per Schedule, Create & Post Social Media Stories
Track analytics (for review)
Marketing Campaigns and Promotions
Design Marketing Campaigns Monthly (Per Plan)
√ Create Sales Funnels (Per Plan)
√ Landing Pages
√ Optin Page
√ Thank You Pages
√Track and Report Analytics
√ Facebook & Instagram Ads
√ Design FB Ads for Campaigns
√Create Images for Ads
√ Create Video Ads
*Customer Input & Collaboration required
BUSINESS WEBSITE
Customers needing a fully Digital Marketing ready Website to integrate with the M4 Platinum Plan.
- Business Website Design, SEO optimized, Category Pages (5)
- Requires customer input and collaboration
$750 (one time)
MARKETING CAMPAIGNS – Social Media
Design complete Social Media Marketing Campaign (Facebook/Instagram)
Create Campaign & Design Sales Funnel Pages
Design Facebook Ads (Text, Images, Videos): Research & Select Audience Targeting, Determine FB Add Type best suited, Manage Ads & Report results
DIGITAL MARKETING CONTRACT SERVICES
Specific project requests outside of M4 Service Level Plans
- Consulting on Marketing Plans
- Website design elements, edits or changes (not covered by a Service Plan)
Hourly Rate: $75
E-COMMERCE WEBSITE SETUP
Woo Coomerce Software
Contract Services Existing WordPress Website
- $600 Set Up & Site Configuration
- +$20 per Product set-up
[Exisitng M4 Customer 30% Discount]
Why Local Businesses Need Digital Marketing
Digital marketing including website design, social media marketing and advertising are ideally suited to small and mid-size local businesses.
Digital Marketing
Local businesses have local clients. This makes digital marketing ideal as you reach clients in your market using the digital media they use everyday. Websites become your business hub and social media and mobile phones your connections.
- Over 70% of consumers who conducted a local online search visited a store within five miles
- 81% of potential customers conduct online research before making purchases.
Video Marketing
Video marketing on websites, social media and advertising are ideally suited for the local business to compete for business. You simply must be creating brand and product videos.
Creating qualified traffic to websites and social media is a must. By 2021, traffic created via video marketing will “account for 82% of all consumer Internet traffic.”
According to Business2Community, “53% of viewers actually contacted the business after watching a video, and 51% visited the business’s website.”
Competition Challenges
Your competition is using various means of digital marketing. If you are going to compete for new leads and retain clients you simply must be engaged with all the tools people use. They are online, they search for products on their smart phones, they look for reviews on social media and Google My Business. Are you there?
Content Marketing
Content marketing is the strategy of publishing content on your website and social media accounts that directly relate to the interests, problems and needs of your target markets. In digital marketing that is both an Art & a Science. Content must target the Keyword search terms people search everyday. Examples> “beauty salon near me” or “where can I get (product or service), etc.
To get your companies brand and website ranked in the Search Engines (Google, Bing, etc.) you simply must produce quality conten regularly and it must be relevant and optimized for search..
Mobile Optimization
Your Website must be “mobile optimized” and fast. This means your website content must be able to be read on any size screen, particularly on mobile phones. According to the top digital marketing firm Search Engine Land,
- 94% of Smart Phone users will their phone to find a store
- 70% of mobile phone users research a purchase on their phones before heading to a store to make a purchase.
Where is your local business when they search? If your not ranking in the first page of a local searches for a product or service you likely will not be seen.
Social Media Marketing
Social media marketing, using channels like Facebook, Instagram, Twitter, Linked in and YouTube to name a few, is the absolute most affordable strategy today for small and mid-size local companies. You can create a laser targeted social media campaign for $100 – 300.
According to Social Media experts at Hootsuite “Half of Generation Z and 42% or Millenials says social media is the most relevant ad channel. More than 40% of digital consumers use social networks to research new brands or products.
Let’s Talk About Your Needs
M4 Digital Marketing for local business can be a game changer. I know you have a lot of questions. Just Click the Contact Us Button and we will talk.
FAQ
Let’s review some of the most common questions about M4 Digital Marketing
How are your prices so competitive?
Having owned several local businesses I know the challenges of budgets and meeting payroll. That said, I know the power of digital marketing for local companies. To create affordable services, I created a system of “collaboration”. Our M4 program provides coaching and teaching to allow a business owner or designated employee to gain the skill & knowledge to do some of the basic marketing activities themselves. This allows us to make our services less expensive and affordable.
Collaboration | Training | Coaching are the keys to affordability.
Is the M4 Digital Training difficult to learn?
Our digital marketing training program is learn-able by most people. The training is video based, online and self paced. Workbooks and Syllabus resources are provided. Weekly coaching calls are scheduled for review and Q&A. Hands on Demo’s are provided.
Can I cancel at any time?
Most M4 digital marketing plan levels require a minimum time period to get everything in place and implemented. This is usually 4 – 6 months after which you can choose to continue month-to-month or cancel any further service.
A number of services are available as addon contract services such as Video creation or social media marketing campaigns with no ongoing monthly cost.
How do I know how to compete in my markets?
Part of most M4 service plans include Competition and Target Market research. This is collaborative and results in valuable insights and data on how to develop and implement your digital marketing plan.
Particular time is spent uncovering and analyzing the “search terms” people in the market for your type of product or service are using to find information, reviews and local companies.
Mike gave great foundational knowledge about SEO and provided the framework we need to be smart and savvy SEO marketers to our diverse crowd of clients. He provided critical support where we needed it like blog copy review and strategic SEO suggestions.
A shout out to my friend and mentor Mike Moore Founder of M4, he has helped me grow my small business from the very beginning and has thought me skills to continue to grow and be successful. I cannot begin to explain how important it is to have someone who understands web marketing, social media marketing and website design. If you know someone who could use a bit of help growing a small business consider
Ready to learn how Digital Marketing can help?
You will find our free consultation a great way to get questions answered and dig deeper into how the M4 program works.
