SEO DISCLAIMER for M D Moore Marketing, LLC
{Updated February 25, 2019]
SEO KEYWORD RESEARCH
M D Moore Marketing, LLC (referred to here as M4) utilizes Google Adwords Keyword Planner tool to research, collect and evaluate potential keywords and phrases to optimize a client’s content for Search Engine indexing. When evaluating the potential keywords for content marketing Search Engine Optimization (SEO), industry best practices and various evaluation software tools and procedures are used to determine the potential keyword and market potential of search terms. In Keyword SEO, there is no assurance or guarantee whatsoever that website content that is optimized for any researched keyword will attain a specified level of page rank with the search engines or website traffic by internet searchers.
CLIENT RESPONSIBILITY – KEYWORD IMPLEMENTATION
Clients will rely on their knowledge and experience with their business, customers and markets to select those Keyword Categories and applicable keywords uncovered by this research in creating and posting Pages and Blog Post content for their website. M D Moore, LLC will provide keyword and niche specific research for the website Categories selected by the customer for their review and selection.
SEO RANKING – WEBSITE CONTENT
Ranking website Pages and Blog Posts is absolutely subject to various factors such as; search engine ranking rules and standards using proprietary formulas and algorithms that are constantly being updated and changing. Competition for keyword ranking among a client’s competitors is constant. Traffic generated by a “keyword or keyword phrase” is at the sole discretion of the searcher and there is no way to assure that selected search terms and a client’s content will result in traffic to their website as this is controlled by the searcher.
In addition, search engine ranking is significantly affected by their decision to evaluate “on page” SEO factors, such as website design, page load time, bounce-rate, the searchers ease of site navigation to name a few. Search engine ranking is also based on the search engine company’s evaluation factors for “off-page” SEO such as the number and quality of back-links from other authority websites to the client’s Pages and Blog-posts. As a result of all these factors, there can be no guarantee that traffic will be generated to the client’s website as a result of using researched keywords and phrases and on-site SEO. The client accepts the risk inherent in efforts to increase website Page and Blog-post ranking.
CLIENT RESPONSIBILITY – WEBSITE and SOCIAL MEDIA CONTENT SEO
The processes and procedures encompassed in the M4 “Content Marketing” program are based on industry best practices and the continual review and evaluation of new trends and techniques. Content SEO strategies are developed across the industry in response to standards and ranking factors determined by the search engine and social media companies at their sole discretion.
The content Pages, Blog-posts and other articles posted by the client to their website or social media channels are the result of the client’s development and/or approval including text, images, and videos. The client is solely responsible for this information and the content posted to their website or social media. The search engine ranking and search traffic potential of any and all website content is the result of ranking decisions by the search engines, competitor efforts to rank for the same keywords and phrases, and independent decisions by internet searchers as to what website content they elect to connect to for their search term.
The M4 Digital Marketing Training Program on content marketing referencing the type, size, layout and frequency of adding content for Pages and Blog-post and social media are based on industry best practices and the Client is solely responsible for both determining the editorial calendar, schedule of posting of new content and the actual execution of that schedule. The client is responsible for implementing the frequency and SEO quality for all content Pages and Blog-posts and the utilization of the keyword research.
WEBSITE DESIGN & HOSTING
Website Design M4 provides consulting on the set-up, design, Theme and software (Plugins) recommended to provide the user interfaces, functionality and operation of the website. Client consultations will be required to gain an understanding of what the client wants as to the purpose, business requirements and functionality for the business website. The Client is responsible for reviewing and approving all design factors utilized on the website, including but not limited to; website color palette, images & photographs, videos, internal and external link factors. Clients not on the M4 full-service digital marketing plan will be provided training on basic website administration, functionality and software update requirements and are solely responsible to keep software updates current and initiate all recommended updates and security matters.
Website Hosting & Registration M4 will recommend website Hosting & Domain registration services for the clients consideration in the set up and online hosting of the client’s website. The client is free to request website Hosting & Domain Registration with any service they stipulate. The client is responsible for maintaining the timely renewal of hosing and domain registration established as this contractual relationship is between the client and such services. Allowing a Hosting service to lapse will result in the website design and content being lost.
Website Security M4 will utilize standard website security measures and best-practices such as two-step login authentication security and long multi-character character login passwords. The client will be a registered User with full administrative access. The website Hosting service has responsibility for back-end security measures and providing site back-up based on the service level selected by the client. In today’s intense hacking and security breach environment there is simply no way to guarantee that a website will not be hacked or breached.
YOU AGREE THAT OUR COMPANY IS NOT RESPONSIBLE FOR THE SUCCESS OR FAILURE OF YOUR BUSINESS DECISIONS RELATING TO ANY INFORMATION PRESENTED BY OUR COMPANY, INCLUDING THE KEYWORD RESEARCH, SEO, OUR COMPANY PRODUCTS OR SERVICES AND YOUR WEBSITE SECURITY.
Any Questions regarding this Disclaimer or the Design or Operation of Your Website should be directed to 513 520-7199 or by email to mdmoore.marketing@gmail.com