How the M4 Foundation Program Outlines Client & M4 Responsibilities & Collaboration for an Affordable Solution
Foundation Plan Level $400/mo
FOUNDATION PLAN CLIENT RESPONSIBILITIES
Upon completion of the M4 Digital Marketing “FOUNDATION” Level Video Training & Coaching program, the Client will be responsible for completing the following activities:
Estimated weekly time required 4 – 6 hours
CLIENT PREPARATION & SCHEDULE
Client/Staff complete M4 Foundation Video Training
– Scheduled Training time table
– Client/Staff
Complete Initial Marketing Plan Questionnaire
Provide Acct. Access (website, social media, e-Mail Client)
Monthly Progress Review Meetings
Provide Logos, company graphics, Images, etc
CREATE CORE WEBSITE PAGES
Collaborate on Core Page Topics/Content
Draft Core Pages (client)– submit to M4
BLOG ARTICLES & CONTENT
– Client determines Topics
– Create Draft of Weekly Day 1 Pillar Post
– Selects images with attribution
– Content Re-Purpose
– Create Day 2 Infographic
– Create Day 3 Forum Post Outline
SOCIAL MEDIA MARKETING
– Set up Semi-Auto Posting software
– Create weekly posts per Editorial Calendar
E-MAIL MARKETING
Create, maintain & implement as desired
ANALYTICS & TRACKING
Google Analytics – set up with Goals
HOW M4 TRAINING & COACHING SUPPORTS FOUNDATION CLIENT
CLIENT PREPARATION & SCHEDULE
Client & Staff provided Complete access to Foundation Plan Training Videos & resources. This includes Coaching and Support
M4 Collaborates for:
Marketing Plan Creation
Creating Marketing Personas
Weekly Coaching & Training Calls
Monthly Progress Review
CREATE CORE WEBSITE PAGES
VideoTraining Module: Creating core website business pages and website Page Hierarchy structure.
M4 collaborates on creating proper website content structure and Website Core Page Topics
Use M4 Core Content Templates
BLOG ARTICLES & CONTENT CREATION
Video Training Modules: Content Marketing Series
- How to determine Topics
- Topic Idea Research
- Content types
- Infographics & Forum Posts
Use M4 Blog Content Templates
M4 Collaborate – Reviews, Edits & applies SEO techniques
SOCIAL MEDIA MARKETING
Video Training Series – Social Media Marketing
- Selecting & creating Channels
- Profile design & graphics
- Researching & Creating Content
- Posting Software & System
- Social Media Posting Calendar
M4 Collaborates on; automated social media posting software and setting up Social Media Weekly Editorial Calendar
E-MAIL MARKETING
E-Mail Marketing for Local Business
M4 collaborates on reviewing and setting up a client’s subscriber list, selection of automation software and creation of marketing plan
ANALYTICS & TRACKING WEBSITE & SOCIAL MEDIA RESULTS
Video Training Series: Marketing Plan Analytics & Tracking
M4 collaborates on setting objectives, establishing KPI’s (key performance indicators) and training on Google Analytics & Social Media tracking set-up
